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Good Customer Data is vital for Business of Sport

Irish News - Business Insight

Good Customer Data is vital for Business of Sport

THE importance of IT in motor sport is growing year on year and now has an impact on every aspect of the circuit, whether itís on race day or not. We all know by now the use of notebook PCs in starting and analysing F1 racing cars.

One of the common camera shots at a Grand Prix is that of the pit wall and the multitude of computer monitors with race engineers analysing every aspect of their car a it’s hurtling round the race circuit. However, there are many other uses of IT technology within motor sport at every level.

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