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Are Barcode Scanner Apps the High Street's Secret Weapon?

Ambition (Business Magazine of The Northern Ireland Chamber of Commerce & Industry)

Are Barcode Scanner Apps the High Street's Secret Weapon?

Major retailers on the web now have "m-commerce" sites to cope with the growing trend of shopping on the internet via tablets or smartphones. Trevor Bingham looks at what's next for our tablets and smartphones.

Mobile commerce (m-commerce), with proportionally designed sites, developed for our tablets and smartphones, is growing like a weed. By the end of 2015, the percentage of sales transactions carried out purely on our mobile devices is expected to reach 40 per cent. Japan and South Korea, no strangers to leading the way in electronic device usage, have already tipped over the 50 per cent mark on the ‘eCommercetransactions’ scales in favour of m-commerce.

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