News & Events

14 November, 2014

A few weeks after our brand ambassador, Colin Turkington, won the 2014 British Touring Car Championship for the second time we have almost completed our recognition process.

A few weeks after our brand ambassador, Colin Turkington, won the 2014 British Touring Car Championship for the second time we have almost completed our recognition process. Follow on from the co-branding success of are much sought after ‘Ulster Grand Prix’ clothing, it was no surprise that we replicated this with the Colin Turkington shirt. Once again our clothing supplier, Jed Sands of Apex Clothing helped us come up with a design which outlined the story of the season for Colin. As FUEL set off in the spring to promote its exiting new brand, our ambassador for the new brand was heading out on a mission in his ‘high performance’ eBay BMW to regain the British Touring Car Championship title he won back in 2009.

FUEL continued to grow its turnover and increase its staff throughout the summer and into autumn in similar fashion to the previous year and running in parallel success mode was Colin as he clinched the 2014 BTCC title at Brands Hatch in October.

The FUEL brand continues to grow and be increasingly recognised throughout the business world and just like Colin, we have no intention to stop here, instead we plan to build on our success in 2014 and keep the ‘Pedal to the Metal’ in 2015.