News & Events

16 May, 2016

Another Year of success for FUEL sees us not only continue our official partner status with double BTCC Champion Colin Turkington, but extending it. FUEL are now responsible for the complete IT infrastructure of the Colin Turkington management team.

Colin, after a ground swell of requests by his many fans, has recently given the green light to launch his own range of merchandise and an on-line shop (www.colinturkington.com/shop). He needed an IT partner to help manage and support this new venture on top of his current IT requirements in preparation for, during, and after each race weekend in the British Touring Car Championship.
FUEL have worked with Colin for the last two seasons and were delighted to provide and install the hardware required to make this new venture a success. Building on their previous support for the two-time BTCC champion, FUEL will give Colin confidence in his IT infrastructure allowing him to monitor the expected growth in the Colin Turkington brand.

Social media plays a major part in promoting all successful sports brands and using the latest in mobile technology provided by FUEL, Colin’s fans and key sponsors can expect to be kept up-to-date with what is happening both on the track and in the pit-lane.
Paul Trouton of FUEL – ‘High Performance IT’ says: “Being a part of Colin’s new and exciting season, driving the latest Subaru Levorg, is a real privilege. We’re delighted to be looking after all our Brand Ambassador’s IT Infrastructure requirements, and leaving Colin to continue spearheading Silverline Subaru BMR Racing in developing a championship winning car.

This is the third year that Colin has been FUEL’s Brand Ambassador and the second year of our sponsorship as his official IT Partner. While building on our business relationship in the past, we can both look forward to further success in the future as FUEL help to develop and enhance his IT requirements.”

“Expanding the relationship with FUEL to encompass my IT infrastructure is a fantastic development.” said two time British Touring Car Champion.  “The business nature of a racing driver has evolved over the past few years and we now rely more and more on IT.  From basic social media, websites, newsletters and videos through to providing an online shop, my IT needs are growing year on year.  I need to have confidence that my website is secure, that all my important documents and data are safe and that I can get IT support at any time of the day or night.  FUEL provide me with the help and security that I need and I am thrilled that we have pushed our partnership onto the next level.”

Find out more information on Colin’s website – www.colinturkington.com